Any thoughts on the structural headwinds to the alcohol market? Seems like every other article these days is about younger generations drinking less, and the impending doom on the alcohol industry. Curious of your thoughts.
Yeah, the headlines are pushing that narrative pretty hard. It's good for clicks, but alcohol consumption most likely won't fall off a cliff. The NAIII doesn't have updated numbers, but from 2010 to 2020, wine and spirits gained and beer was ditched. Here's a link to some historical booze data: https://www.niaaa.nih.gov/publications/surveillance-reports/surveillance120
Any thoughts on the structural headwinds to the alcohol market? Seems like every other article these days is about younger generations drinking less, and the impending doom on the alcohol industry. Curious of your thoughts.
Yeah, the headlines are pushing that narrative pretty hard. It's good for clicks, but alcohol consumption most likely won't fall off a cliff. The NAIII doesn't have updated numbers, but from 2010 to 2020, wine and spirits gained and beer was ditched. Here's a link to some historical booze data: https://www.niaaa.nih.gov/publications/surveillance-reports/surveillance120
You're on a roll :-)
Great posts, thanks for sharing.
Thanks for reading